Ardell’s Magnetic Lashes are a lot like Sharknado: it’s a great pitch, a solid concept, but it’s doomed to be a disaster. There’s just so many logical problems with it that it seems wholly unbelievable that it ended up reaching the public.
And yet, here we are.
For the uninitiated, Ardell’s Magnetic Lashes are a new kind of false lash. Rather than glue these falsies to your lids, two layers of falsies are sandwiched around your real lashes and adhere to each other using magnets. The results, as promised by the container and, again, by the concept, are thick, reusable false lashes that blend naturally with your lashline and are easy to apply.
The Beauty community was pretty quick to drag the lashes, which make a lot of promises in theory but fail to live up to them in practice. Naturally, I had to give them a try. My eyes have certain advantages when it comes to false lashes that I felt might beat the system.
I was wrong.
Ardell’s Magnetic Lashes are a pain in the butt to apply. The box would have you believe that two hands and an eyelid are all that’s required. I found the best method involved a pair of tweezers, a standing mirror, excellent lighting, and sheer dumb luck. In theory, piling the lashes one of top of the other should result in perfectly applied lashes, but in practice, there is no magnetic holding the lashes to your eyelid. Simply sandwiching the lashes around your eyelid won’t get a perfect application. I had to hold the top lash above my natural lashes with tweezers and then slowly affix the bottom lash starting from the outer corner, one magnet at a time.
Calling this process time-consuming and frustrating is an understatement, and it’s not a practice that improves with practice. I can say that curling my lashes helped give me a more stable space to work with, but I was also then trying to maneuver the falsies around curved lashes, which made them more difficult to apply.
Even after being applied correctly, it is very likely the magnetic lashes will not stay in the correct place. The magnets hold best around mascaraed lashes, but they require lashes of certain length before they’ll hold. At my best, I was able to get the lashes to hold on most of my eyelid. They continued to slip off the shorter lashes around the inner corners.
The sheer size of these lashes is another concern. Magnetic lashes need to be layered around natural lashes, and while each magnetic layer is fine enough on its own, together they= amount to a lot of extra lash. If thick, plush lashes are your jam, this is fine, but I get the sense that the same people searching for a quick way to apply falsies are the same people looking for softer, more wearable looks. Magnetic lashes are a lot of extra oomph to wear on the daily if that isn’t your thing.
One thing I will say is that the magnets were more comfortable than lash glue, especially with all this extra lash. Lash glue does irritate my eyes, and I find falsies tend to hang in my line of vision no matter how much I curl and style my lashes. But the magnetic lashes didn’t irritate my eyes. I found them comfortable to wear…when I could actually wear them.
It’s a shame when a product comes along that’s fascinating in theory. The pitch for these lashes was clearly enough to get them to shelves. I think there’s a hunger within the beauty community for products that do new things, for innovation beyond new colours of lipsticks or different formulas for foundations. A part of me wishes, despite the superfluousness, that magnetic lashes did work, while at the same time posing the question, if it ain’t broke, why fix it?