Review: Australis Eyeshadow Primer

I was nearing the end of my Urban Decay Primer Potion, but before I could go back to Sephora, Sara took me to Regina’s own Blush Beauty Bar. Blush carries a number of brands, among them being Australis, an Australian-owned cosmetic company. Their eyeshadow primer was selling for the same price as UD’s Primer Potion from Sephora, so I thought, what the heck? I’m all for trying new things.

Australis’s Eyeshadow Primer has, from what I read of the ingredients, a similar composition to Urban Decay’s Primer Potion. Both are silicone-based, but where the Australis lists beeswax as the fourth ingredient, UD’s formula contains synthetic wax as one of its last, indicating there’s more silicone in Primer Potion.

I did two side-by-side tests while I was traveling. One of my eyes is more hooded than the other, so I wanted to see how the primers fared on both sides. Both Urban Decay and Australis’s primers offered twelve hours of flawless eyeshadow wear. I’m sure they would have lasted longer if I had stayed out any later at night. Similarly, when I wore the Australis on its own, I had a hard time remembering which primer I put on in the morning. My eyeshadow did not move, and that’s something I’ve come to expect solely from Urban Decay’s Primer Potion.

I actually like Australis’s formula a little better than Urban Decay. Australis’s Primer is slightly thinner, more liquid, so I find it applies more evenly and offers a smoother surface to the eye. My eyeshadow seems to blend better over Australis’s formula, whereas with Urban Decay, I noticed it gathered in places much more readily. I haven’t yet tested Australis out with brighter colours; I’m curious to see if it can compete with Urban Decay’s Primer in terms of sheer colour payoff.

The packaging is probably my only real concern about Australis’s Eyeshadow Primer. Urban Decay has modified its packaging to include the best of its former bottles: Primer Potion is now sold in a tube with flexible sides AND a brush so that all the product can be used. Australis’s Primer comes in a hard bottle with a brush applicator. Right now, I’m having no trouble getting it on my lids, but as I near the end, I’m going to wish I had a way of getting every last precious drop.

In terms of price, there’s no difference for me between these two primers. They both retail for $24 (Canadian). However, being able to buy local is a huge selling point for Australis’s product. That it compares to a price from a larger chain makes investing in their products that much easier. I am totally going to buy Australis’s Eyeshadow Primer again.

Blush Beauty Bar is located at 3126 13th Avenue in Regina, SK. They carry fantastic cosmetics and provide hair and beauty services.

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